Deliver expert graphic design, web design, and art direction services to a diverse range of retailers and small businesses.

• Strategize, plan, and execute comprehensive digital and print marketing campaigns to enhance brand visibility and customer engagement.

• Maintain a strong presence across all digital channels, developing impactful social media and email communications, and ensuring consistent and engaging content.

• Design and manage website updates, employing skills in WordPress, WooCommerce, HTML, CSS, and JavaScript.

• Measure and report the effectiveness of marketing initiatives, using insights to optimize future campaigns.

• Collaborate cross-functionally to create dynamic landing pages, ensuring a user-friendly experience.

• Stay ahead of industry trends to integrate innovative marketing strategies that support SEEDWAY’s goals.

• Utilize Adobe Creative Suite for the development of visually appealing marketing materials, including brochures, catalogs, and display ads.

• Demonstrate exceptional project management, communication, and organizational skills to handle multiple priorities effectively.

• Employ creative and analytical skills to spearhead new marketing solutions that align with the company's growth objectives.

Deliver expert graphic design, web design, and art direction services to a diverse range of retailers and small businesses.

• Lead creative direction for current fashion shoots, contributing to compelling catalogs and advertising campaigns.

• Conceptualize and execute current marketing strategies, specializing in branding and strategic planning.

• Orchestrate the development of captivating in-store point-of-purchase displays through innovative art direction.

• Advise on current visual merchandising displays, playing a key role in strategic brand development.

Offer comprehensive creative consulting services to clients in the retail sector.

• Collaborate with current retailers and small businesses to enhance their brand presence through effective marketing and branding strategies.

• Provide guidance on current visual merchandising, ensuring captivating displays align with strategic brand goals.

Digital Education Instructor

Developed and co-taught innovative courses at the 8th-grade level, encompassing Digital Music, Digital Business, Digital Technology, and Digital Media Arts.

• Fostered a dynamic learning environment, integrating cutting-edge digital concepts into the curriculum.

Enrichment Facilitator Instructed the Generation YES enrichment class, empowering students with foundational digital literacy skills.

High School Digital Film Instructor 

Led the High School Digital Film Class, guiding students in the creation of compelling digital film projects.

• Cultivated a creative atmosphere that encouraged students to explore and express their cinematic talents.

STEM Video Competition Mentor 

Mentored a successful S.T.E.M. video competition team, fostering collaboration and innovation.

• Guided students to victory through strategic planning, technical expertise, and effective communication.

Led a team of five graphic designers in the Graphic and Fashion Merchandiser Department, overseeing their work and providing training for skill enhancement.

• Implemented effective training programs resulting in a high-performing team of graphic designers.

Directed the design process for fashion prints, embroideries, hang tags, and packaging designs for renowned retail brands, including Mary Kate and Ashley, Henry Grethel, and Zeller’s Sportek.

• Crafted compelling visual elements that enhanced the brands' identity and market appeal.

• Collaborated with cross-functional teams to ensure design consistency and alignment with brand strategies.

Generated impactful advertising and marketing concepts internally, contributing to the company's brand development and market presence.

• Executed end-to-end photography for fashion shoots featured in catalogs and advertising campaigns, ensuring visual excellence.

• Spearheaded the art direction and development of marketing concepts, translating brand messaging into compelling in-store posters.

• Designed diverse fashion merchandise, including t-shirts, baseball caps, and woven prints, integrating creativity with market trends.

• Managed comprehensive graphic design responsibilities, encompassing the creation of brochures, hang tags, catalogs, packaging ideas, and fashion line lists.

• Collaborated seamlessly with cross-functional teams to maintain brand consistency across various design elements.

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