SCROLL
Drive innovative content creation, branding, and marketing strategies to elevate business growth and customer engagement.
Mong Phu
INTRODUCTION
I am a multi-disciplinary designer, entrepreneur, sensei/teacher & MMA coach
ABOUT
Pursuing Mastery and Craftsmanship One Pixel At A Time
I am a multi-disciplinary designer specializing in strategic branding, visual storytelling, and high-impact digital experiences. Blending Eastern philosophy, Western innovation, and disciplined craftsmanship, I create bold, adaptable designs that transform vision into tangible, results-driven solutions.
From brand identity development and immersive digital experiences to strategic marketing campaigns, I approach every project with discipline, precision, and intent. Beyond design, I apply the principles of strategy, adaptability, and mastery as an MMA coach and mentor, ensuring that every creative endeavor is both purposeful and impactful.
Experience
SEEDWAY, LLC - Hall NY
July 2024 - Present
Digital and Print Content Marketing Manager
Discover How I Elevate Marketing at SEEDWAY
Strategize, plan, and execute comprehensive digital and print marketing campaigns to enhance brand visibility and customer engagement.
Maintain a strong presence across all digital channels, developing impactful social media and email communications, and ensuring consistent and engaging content.
Design and manage website updates, employing skills in WordPress, WooCommerce, HTML, CSS, and JavaScript.
Measure and report the effectiveness of marketing initiatives, using insights to optimize future campaigns.
Collaborate cross-functionally to create dynamic landing pages, ensuring a user-friendly experience.
Stay ahead of industry trends to integrate innovative marketing strategies that support SEEDWAY’s goals.
Utilize Adobe Creative Suite for the development of visually appealing marketing materials, including brochures, catalogs, and display ads.
Demonstrate exceptional project management, communication, and organizational skills to handle multiple priorities effectively.
Employ creative and analytical skills to spearhead new marketing solutions that align with the company's growth objectives.
Creative Farm Design - Toronto ON & Clyde NY
Aug. 2000 - Present
Graphic Designer/Web Designer Art Director, & Creative Consultant
Deliver expert graphic design, web design, and art direction
Explore How I Elevate Brands Through Design and Strategy
Lead creative direction for current fashion shoots, contributing to compelling catalogs and advertising campaigns.
Conceptualize and execute current marketing strategies, specializing in branding and strategic planning.
Orchestrate the development of captivating in-store point-of-purchase displays through innovative art direction.
Advise on current visual merchandising displays, playing a key role in strategic brand development.
Collaborate with current retailers and small businesses to enhance their brand presence through effective marketing and branding strategies.
Provide guidance on current visual merchandising, ensuring captivating displays align with strategic brand goals.
Clyde-Savannah School District - Clyde NY
Sept. 2004 - July 2015
Computer Lab/Digital Education Instructor/STEM Video Competition Mentor
Empowering Students Through Innovative Digital Education
Developed and co-taught innovative 8th-grade courses in Digital Music, Digital Business, Digital Technology, and Digital Media Arts, integrating cutting-edge concepts to empower students with essential future skills.
Instructed the Generation YES enrichment class, promoting digital literacy and technological fluency.
Led the High School Digital Film Class, guiding students in creating compelling digital film projects while fostering a creative atmosphere that encouraged exploration and technical excellence.
Mentored a successful S.T.E.M. video competition team, fostering collaboration and innovation, and guiding students to victory through strategic planning, technical expertise, and effective communication, while nurturing their interest in science and technology.
Amerella of Canada Ltd. - Toronto, ON
Oct. 2002 - May 2003
Art Director/Graphic Designer, Fashion Merchandise Consultant
Led a team of five graphic designers in the Graphic and Fashion Merchandiser Department, overseeing their work and providing training for skill enhancement.
See How I Led Creative Teams and Elevated Brands at Amerella
Led the design process for fashion prints, embroideries, hang tags, and packaging for brands like Mary Kate and Ashley, Henry Grethel, and Zeller’s Sportek, crafting compelling visual elements that enhanced brand identity and market appeal.
Implemented training programs that resulted in a high-performing team of graphic designers, ensuring design consistency and alignment with brand strategies through cross-functional collaboration.
Randy River, Brogue & Wall Street - Toronto, ON
Aug. 2000 - Jan. 2002
Graphic Designer/Web Designer Art Director, & Fashion Merchandiser
Generated impactful advertising and marketing concepts internally, contributing to the company's brand development and market presence.
See How I Shaped Brand Identity in Fashion Marketing
Executed end-to-end photography for fashion shoots featured in catalogs and advertising campaigns, ensuring visual excellence.
Spearheaded the art direction and development of marketing concepts, translating brand messaging into compelling in-store posters.
Designed diverse fashion merchandise, including t-shirts, baseball caps, and woven prints, integrating creativity with market trends.
Managed comprehensive graphic design responsibilities, encompassing the creation of brochures, hang tags, catalogs, packaging ideas, and fashion line lists.
Collaborated seamlessly with cross-functional teams to maintain brand consistency across various design elements.
Education
Monroe Community College - Rochester, NY
Jan. 2018 - Aug. 2018
UI/UX Design Certificate Program
Acquired expertise across all phases of the UI/UX development process, demonstrating a comprehensive understanding from initial user research to the meticulous definition of project strategy, scope, and information architecture. Proficient in crafting detailed sitemaps and wireframes to ensure a cohesive and user-centric design approach.
The Canadian Film Centre - Toronto, ON
Jan. 2002 - May 2003
Immersive Training Program in Interactive Entertainment and Cultural Content Development
Engaged as a resident in a dynamic 24-week program, dedicated to the conceptualization and development of distinctive interactive entertainment and cultural content.
Main Areas of Focus
Leadership and Team Building: Immersed in materials covering leadership development and effective team-building strategies.
New Media Technology Analysis: Acquired in-depth knowledge of cutting-edge new media technologies through rigorous analysis.
Interactive Storytelling and Game Design Models: Explored various models of interactive storytelling and game design to enhance creative thinking and problem-solving skills.
New Media Business Practices: Gained insights into strategies for implementing innovative new media business practices.
Hands-On Project Development:
Preliminary Business Plan: Formulated a comprehensive preliminary business plan, focusing on the strategic aspects of project development.
Fully Functional Prototype: Led the creation of a fully functional prototype, translating conceptual ideas into tangible and interactive experiences.
Documentation: Produced detailed design, technical, and project documentation, ensuring clarity and coherence throughout the development process.
The Art Center - Toronto, ON
Sept. 1995 - June 1998
Graduated from the 3-Year Art Program
Embarked on a comprehensive artistic journey, acquiring proficiency in a diverse range of disciplines.
Key Areas of Study:
Life Drawing and Painting: Mastered the techniques of bringing life to canvas through in-depth studies in life drawing and painting.
Illustration and Sculpture: Cultivated skills in visual storytelling through illustration, and explored the three-dimensional realm through sculpture.
Art History: Gained a profound understanding of artistic movements and their impact on contemporary expressions.
Video Making and Editing:
Acquired practical expertise in video production and post-production, honing skills in storytelling through moving images.Communication Arts: Explored the nuanced intersection of visual elements and effective communication.
Photography: Developed an acute eye for capturing moments and expressing ideas through the lens.
Major Area of Focus: Graphic Design and Digital Photography
Graphic Design: Delved into the principles of design, typography, and visual communication, shaping a strong foundation in graphic design.
Digital Photography: Explored the art and technology of digital photography, blending creativity with technical proficiency.
Awards and Accomplishments
Style-Kraft Sportswear Ltd. - Brampton, ON
May 1999
Brand Development
Successfully helped launch a new clothing line entitled Clench for Style-Kraft Sportswear Ltd.
Ontario Music Teachers' Association - Toronto, ON
April 1998
Award Winning Music Posters
Designed an award-winning poster for Sound of Toronto, A Presentation by the Secondary Music Teachers Associations.
Smirnoff International Fashion Awards
April 1993
Winner of the 1993 Canadian Smirnoff International Fashion Awards
I represented Canada at the Grand Finale in São Paulo, Brazil and competed with finalists from 27 other countries,
Online Portfolio Video
Let's get in touch.
Fill out my form below and send me an email.
What my clients
are saying about me?
Mong Phu gave me such great advice in a very honest and insightful way. I appreciate him showing me his "lens" of our brand and what we may do to improve it from here. Being of such a different background, it was so nice to have someone who has had experience in this industry as well as a new set of eyes give me feedback and advice on a start-up and also reflect on what he has done and what he wishes he knew when he was my age. Thank you so much Mong Phu for talking with me and I can't wait to continue our friendship.
Katherine Tan
Feel Good Clothing Company
I'm opening a gym and I needed a name. Many possibilities ran through my mind but none of them really felt right. I spent the better part of a month searching an was growing frustrated. I only spoke with Mong for an hour. I didn't have high expectations because I wasn't sure what an hour could actually accomplish. What I received exceeded my expectations. I now have a gym name and a logo that show the world the core of my business. The beautiful thing is how simplistic the design is. Occam's Razor tells us that the simplest answer is usually the correct answer. Multiple connotations now lie within a single word, an arc, triangle and line. I couldn't have asked for a better representation of what my correct values are. Moreover, Mong brought out aspects of my background as a musician and carpenter. It takes a truly great teacher to recognize the value of a student's current knowledge and connect that with what the teacher understands to bring about the result. I'm excited to see what he brings to the table for my next project.
John Smith
Arc Brazilian Jiu-Jitsu